Your profile is your signboard and entrant. Add to that the cliché of the first impression and you know how important this is. It must be business-friendly and structured, authentic, credible and honest. It must radiate reliability. Don't be sloganesque and don't try to impress with difficult words. Try to convince with what you really have to offer or strive for. Fake is quickly unmasked and leads to disgust.
Make sure you have a good business profile picture. People like that and are inclined to view profiles with photos better than profiles without photos. Note that everything you do on LinkedIn shows your profile picture along with your headline.
Your header is the subtitle under your name. You can adjust it. Do that too. You have 120 characters, with 80 previews showing. Go for more than just your name followed by “business manager” or “sales manager” or “accounting graduate”. Your headline should stimulate interest in you, your company, your products or services.
Describe who you are, what you do or have already done, and where your expertise lies. A good example:
An Schrijvers Accountant | expertise: personal and corporate tax | experience: Fiscafisc (2 years), Venfisco (4 years) | availability September 1.
The summary, which can be found directly under your introduction profile, gives you the opportunity to introduce yourself in more detail. Describe what you stand for, what your expertise is, what drives you, what you strive for, what you have to offer others, what your ambitions are. Include keywords in your summary. This is important to be found better. Optionally, make links to your website, blog or Youtube videos yours.
If you have a company, create a company page. Take enough time to do this properly, or let yourself be assisted. On a company page, you can extensively present your expertise and your products or services. You can also promote your business with paid ads on LinkedIn.
Keywords, the word speaks for itself. They are the key to being found quickly. You can post them anywhere in your profile. But keywords in the header (the subtitle under your name) and added to your job title have a greater impact on whether or not the same words are found elsewhere in your profile. Although not scoring very high in the index, the “Summary” section is still important. It's the place where you can put a lot of your keywords.
You can also inject keywords into additional added sections such as “Projects”, “Honorable Mentions”, “Certificates Achieved”.
You are a sportsman, world top in training. You train to the limit on your own. You know how good you are, but you don't compete in public competitions. No one will know you, no one will know how good you are. You are an anonymous champion.
That is also professional. What you have to offer may be of world quality, if no one knows or knows it, that will lead to nothing. That's why you show up on LinkedIn and other social media, play along.
Playing along is
See how often people watch, share, like, comment on what. Listen to comments and comments. By participating in groups, discussions, and discussions, you may discover much more.
Do you see trends? Draw your conclusions and make adjustments.
There is great suspicion of “Fake news”, advertisements, advertising, goods and services offered via the internet. People are afraid of being cheated on.
“Social Proof” is the recognition of reliability and reliability by the general public.
How do you gain the trust of the general public?
